Urbrise is an urban brand of basic clothing for people who are discreet by choice.
- Location: Brazil
- Year: 2020
- Role: Branding & Visual Identity
About the Project
Mission: Produce discreet and quality clothing for all men.
Visão: Be a recognized men's clothing brand across the country.
Values: Responsible attitudes; Simplicity in service; Constant self-analysis focusing on the well being of customers; Proximity to customers at points of contact; Evolution through tissue technology;
Brand Voice & Concept
Conceptual, imposing and intelligent messages with a classic tone of voice.
Urban means "belonging to the city", a term associated with areas with a large number of inhabitants, consequently related to large cities. Large cities usually have two characteristics in common, they need to be practical and provide to deal with all people with mastery.
Every day buildings are built and destroyed, but those who live in the city often don't even notice these changes, because everything speaks the same visual language. The look of the city is constantly changing, like an evolutionary and growth process within an infinite loop. Thousands of people pass by us, every day, people who are not invisible, but who are also part of the urban landscape.
Whoever uses Urbrise believes in constant evolution, is civilized, courteous, practical and functional like the big cities, it is not a question of being invisible, but of choosing to be discreet and carry it in the DNA.