Florenza Ilha is a high standard residential condominium that prioritizes the tranquility of the residents and the experience of contact with nature that is located in Guaratiba Island.
- Location: Brazil
- Year: 2020
- Role: Visual Identity
About the Project
The island of Guaratiba is a region rich in nature, surrounded by the Atlantic forest and because it is a more important place in the great bustling center of Rio de Janeiro, we decided to bring the regional essence into the brand project. The symbol was made inspired by a common wild plant in the region called "Monstera Adonsonii".
Typography & Concepts
The Florenza Ilha brand typography should refer to something sophisticated because it is a high-end residential, but it should also have characteristics related to nature and convey an organic essence. We also represent these concepts through the colors and textures of the visual identity.
Florenza Ilha 2020 © - Residential Condominium
or use a form